by Aaron Jones | Oct 29, 2020 | Adobe Analytics, Adobe Experience Platform, Adobe Launch, All, Tag Management
Lately we have been having an initial look at the new Adobe JavaScript Web SDK (also being referred to as alloy.js) for the Adobe Experience Platform, which actually offers a lot more than what the name implies. This is the first in a series of articles we intend to...
by Aaron Jones | Oct 14, 2020 | Adobe Analytics, All, Tag Management
Working with technology and analytics data collection throws up all sorts of interesting challenges and emotions. One such time which is always at risk of throwing you a few curve balls relates to production deployments. I’m not only talking about times where you are...
by Aaron Jones | Sep 21, 2020 | Adobe Analytics, All
Quite often in the course of managing and maintaining an effective digital analytics and marketing program, there is a need to audit, at a very granular level, exactly what data has been captured for a particular user or transaction. This need could be because of a...
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